FACEIT announces multi-year partnership with NAVI
Esports platform and tournament organiser FACEIT has announced a partnership with Ukrainian esports organisation Natus Vincere (NAVI).
The partnership will see both parties collaborate to launch a range of initiatives that include a number of CS:GO leagues managed by the organisation.
Image credit: NAVI
The ‘NAVINATION Hub’ subscription service will enable players based in the CIS region to compete and win a variety of prizes alongside the opportunity to be noticed by NAVI’s talent scouts. The leagues will be using FACEIT’s servers and anti-cheat to ensure a level playing field is maintained.
Cristian Duca, Senior Partnerships Manager at FACEIT, spoke on the partnership in a release: “Our partnership with NAVI is a perfect example of how organisations can use FACEIT tools to create bespoke experiences for their communities, increase fan engagement, and find new ways to scout the next generation of talent for their teams.
“Partnering with and supporting esports organisations is core within our mission, being esports organisations is a key element for the whole ecosystem and we are particularly proud to enter into an official partnership with NAVI, an internationally renowned brand with one of the most impressive legacies in esports.”
FACEIT becomes the tenth partner of NAVI, alongside the likes of PUMA, energy drinks brand Monster Energy, and gaming chair manufacturer AndaSeat.
Yevhen Zolotarov, CEO of NAVI, added: “Our partnership with FACEIT is extremely valuable on both a commercial and product level. Thanks to the platform we are able to unlock new revenue streams from sponsorship sales, and we’ve also gained new powerful instruments to scout new talent for our academy rosters, and to engage with our fanbase in a different and unique way.”
Esports Insider says: NAVI utilising FACEIT’s platform to engage its fan base alongside using it to scout potential talent is a very smart move as the organisation looks towards the future.