NYX Professional Makeup signs on as official beauty partner of Dignitas
Esports organization Dignitas has secured a partnership with NYX Professional Makeup to serve as the team’s official beauty partner. The deal marks the first official esports partnership for NYX, which will focus on Dignitas’ women’s esports teams and streamers as well as its women’s gaming initiative Radiant. Product placement integrations will be incorporated into Dignitas’ […]
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