Roc Nation Sports and GameSquare announce esports partnership

Management and sports agency Roc Nation Sports has partnered with Gaming Community Network (GCN) to create ‘gaming solutions’ for athletes.  

GCN, which is part of GameSquare Esports’s group of companies, will collaborate with Roc Nations Sports on athlete-centric strategies. This includes esports tournaments, gaming content production, and live streaming events.

Image credit: Roc Nation Sports, GameSquare

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The multi-year partnership also includes content syndication across a multitude of gaming and esports centric websites, via the GCN Network.

Brodie Van Wagenen, COO and Head of Strategy / Business Development at Roc Nation Sports, commented: “Increasingly, athletes are engaging in the world of esports gaming.

“Younger audiences represent a hugely influential and important demographic to reach. By pairing GCN’s vast network and capabilities with Roc Nation Sports’ diverse global footprint, our clients will be able to connect to a broader community while growing their personal brands and businesses through innovative and multi-facing gaming projects.”

According to the release, GCN will create strategies for the agency’s athletes that are specific to the individual’s interests in esports and gaming. 

Roc Nation Sports’s client list includes the likes of NBA player LaMelo Ball, footballers Romelu Lukaku and Kevin De Bruyne, WNBA basketballer Skylar Diggins-Smith, and NFL running back Saquon Barkley, among others.

Chris Kindt, Chief Marketing Officer of GCN, added: “To be able to partner with such a premier entertainment and sports organisation in Roc Nation Sports is an amazing opportunity for GCN.

“With this being our first formal collaboration with a talent agency, we can’t wait to get started working with Juan Perez and Brodie Van Wagenen. This partnership will allow us to continue to bridge the gap between traditional media and gaming. We are excited to build esports content and tournaments with Roc Nation Sports.” 

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This is not the first time that Roc Nation Sports has entered the esports industry. In 2019, the agency signed FIFA player Mosaad ‘Msdossary’ AlDossary.

Esports Insider says: This is a significant partnership by GameSquare and Roc Nation Sports. As esports continues to grow, a perfect opportunity for mainstream stars to boost their brand has been created. This deal should result in more traditional sports athletes being involved in esports, which can only be a positive if done effectively.

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