The General Looks to Meet Customers Where They Watch

The General Looks to Meet Customers Where They Watch

When Kale Sligh, now Vice President of Marketing, first joined insurance company The General’s marketing team, they sought to get a better understanding of their customer base. “We spent a good part of the first part of my tenure here…really just getting out and talking to customers,” he told Sports Business Journal. “One thing that […]

The post The General Looks to Meet Customers Where They Watch first appeared on The Esports Observer.

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